MASERATI MAKES A SPLASH WITH ITS LATEST 2016 LINE-UP AT THE MIAMI AUTO SHOW
(Miami, FL) November 6, 2015 - Maserati will showcase an alluring line-up of its latest 2016 models at the Miami International Auto Show held this November 6 to 15, 2015 at the Miami Beach Convention Center.
With its latest model year, Maserati introduces two new additions to its product portfolio, which now includes an S version of its Ghibli and Quattroporte sedans. Each is equipped with a high-powered V6 404 HP rear-wheel drive variant ranging from $76,050 for Ghibli S and $99,900 for Quattroporte S model – a perfect option for those seeking higher horsepower on the competitively priced sport sedans which adds nuance to Maserati’s captivating product range.
Maserati also introduces new, enhanced safety and convenience features to its expanded range of sedans such as Start & Stop System, Blind Spot & Rear Cross Path alert, Power Trunk Lid/Hands Free feature, premium Harmon Kardon 900 watt audio system, Clari-Fi on Bowers & Wilkins sound system, SIRI Smart Personal Assistant and a new wheel collection.
2016 models prominently on display include the newest Ghibli S, Quattroporte S, Ghibli S Q4, Quattroporte GTS and S Q4 as well as the GranTurismo Convertible MC and GranTurismo MC models.
Maserati will also take the opportunity to introduce “The Maserati Experience”- Driving Emotions Event following their Miami auto show presence. Together with participating area dealers, Maserati is pleased to offer participants an exclusive opportunity to experience the Trident’s extraordinary performance. The driving portion of The Maserati Experience is a combination of city and suburban driving while accompanied Maserati North America, Inc. 250 Sylvan Ave. Englewood Cliffs, NJ 07632 Telephone: 201-816-2600 Fax: 201-816-2626 by a professional Maserati driving instructor. Drivers can test the all new vehicles and explore the full Maserati model range at an immersive experience center.
Appointments can be made via a local Maserati dealer. For dealer locator: www.maseratiusa.com.
Driving Emotions Event – Miami
Venue: The Setai, Miami Beach
Location: 2001 Collins Ave, Miami Beach, FL 33139
Dates: Nov 20 - Nov 21, 2015
Time: 11:00am - 6:00pm
Driving Emotions Event – Ft. Lauderdale
Venue: The Ritz Carlton Fort Lauderdale
Location: 1 North Fort Lauderdale Beach Boulevard, Ft Lauderdale, FL 33304
Dates: Nov 22, 2015
Time: 11:00am - 6:00pm
MASERATI MY16 AT A GLANCE
For both Quattroporte and Ghibli gasoline engines (V6 Twin Turbo from 345 up to 404 hp and V8 Twin Turbo with 523 hp), revised calibrations bring up to 12% reduction in emissions, consumption and unchanged performance compared to previous engines, while the MY16 engines also benefit from the introduction of the Start & Stop system.
New features on Ghibli & Quattroporte
Blind Spot Alert & Rear Cross Path
Available on Quattroporte and Ghibli, Blind Spot Alert warns the driver with visual and audible signals when a vehicle enters the blind spot zones; this important safety feature has been introduced to avoid unwanted collisions during lane changes. The system monitors blind spot areas using two radar-based sensors, located inside the rear bumper; when a vehicle approaches from behind, the LED warning signal embedded into the side mirrors lights up while a chime alert can also be heard.
The area beside and behind the car is monitored at speeds above 6 mph, in order to avoid unwanted incidents. The Rear Cross Path function issues the same alerts when backing out of a parking space; this feature is intended to help drivers back out of parking spaces where their view of oncoming vehicles may be blocked. Using sensors located on either side of the rear bumper, this feature detects vehicles or objects that are moving towards the side of the vehicle.
Power Trunk Lid with Hands Free mode
Now available on Quattroporte and Ghibli, the trunk lid can open or close on its own. The power trunk feature allows the user to open or close the trunk automatically. It also provides the option to open and close the Power Trunk Lid by waving your foot under the rear bumper.
Siri Smart Personal Assistant
Thanks to the Apple chip contained in the Maserati Touch Control head unit, a useful feature that incorporates iOS functionality has been introduced for MY16: Siri Smart Personal Assistant. Based on Bluetooth technology, Siri allows users of both Quattroporte and Ghibli to perform tasks on iOS connected devices and make requests using voice commands. The advantage is that Siri uses natural language to understand commands. For this in-car application and for related safety reasons, while driving, responses that contain visual information or require user interaction will be blocked and Siri will only respond with suitable audio feedback and voice commands.
An all new Harmon Kardon premium audio system debuts for MY16. This branded system provides outstanding power and sound quality, based around 10 speakers and a 900 Watt amplifier. The new 12- channel amplifier that works in conjunction with a high-performance subwoofer represents the best combination of sound clarity and performance for this upgraded system.
The optional Bowers & Wilkins Premium Surround system is as good as it gets in production car hi-fi systems, with the new Clari-Fi function.
The Clari-Fi function is an advanced solution designed for digital music and capable of restoring the artistic details lost in digitally-compressed songs. Clari-Fi scans all types of compressed audio files for lost music details, supporting MP3, AAC, Satellite Radio, Playback and Streaming Music Services and intelligently corrects waveform deficiencies based on existing music information and audio source quality. By recapturing the missing highs and lows, restoring the vocals to their natural tone, returning to a true stereo sound and removing unwanted distortions and artifacts, these features exclusive for the Bowers & Wilkins Premium Audio system set a new benchmark in automotive audio.
Interior: while the standard equipment is sumptuous, Maserati offers an exceptional degree of personalization with a vast range of materials for the customer to choose from, including wood, carbon fiber, leather, Alcantara, contrast stitching against the leather surfaces and newly introduced headrest stitching.
Maserati produces a full line of two and four door models legendary for their spacious handcrafted luxury, thoroughbred performance and everyday usability. The Maserati range includes the all-new full-size Quattroporte and the mid-size Ghibli sport sedan, which earned a 2013 Top Safety Pick from the Insurance Institute of Highway Safety (IIHS)*. The flagship Quattroporte GTS leads the charge with a 523 HP twin turbo V8 while both the Ghibli and Quattroporte are available with All-Wheel-Drive, a competition bred twin-turbo 404 HP V6 and an adaptive 8 speed automatic transmission. The two-door GranTurismo line continues with several variants of coupes and convertibles that combine elegance and comfort for four adults, with a 6 speed automatic transmission to keep the legendary Maserati performance and exhaust note close at hand. Maserati automobiles and merchandise can be found at authorized retailers across North America. Information on Maserati can be found at www.maseratiusa.com for the U.S. or www.maserati.ca for Canada, 1-800-My-Maserati. Follow Maserati North America, Inc. @MaseratiUSA on Facebook, Instagram, Twitter and YouTube. *Built after November 2013.
Jiannina Castro, Director of Communications
(201) 510-2329 /firstname.lastname@example.org
Prue Hyman, PR Specialist (201) 816-2705 / email@example.com